Giant Bicycles

Omnichannel E-commerce Platform Development for Giant Bicycles

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Evi Digital partnered with Giant Bicycles to deliver a custom omnichannel e-commerce platform that connects digital and physical retail experiences across global markets.

This project focused on digital transformation in retail, enabling seamless integration between online channels, in-store operations, and customer engagement systems.

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The Challenge: Fragmented Retail and Digital Ecosystem

As a global bicycle manufacturer, Giant Bicycles faced challenges in delivering a consistent customer experience across regions and sales channels.

Key challenges included:

• disconnected online and offline customer journeys
• limited direct-to-consumer (D2C) capabilities
• inconsistent digital experiences across markets
• lack of unified customer and sales data
• increasing demand for seamless e-commerce and fulfilment

The core challenge was to build a scalable omnichannel retail solution that could unify operations and enhance customer experience.

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The Solution: Unified Omnichannel Commerce Platform

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We developed a custom e-commerce and retail integration platform designed to connect all aspects of the customer journey—from product discovery to fulfilment.

The solution focused on:

• omnichannel integration
• scalable ecommerce infrastructure
• unified customer experience

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Key Components Delivered

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E-commerce Platform Development
A scalable online store with product catalogues, configuration tools, checkout systems, and campaign management features.

Retail & Dealer System Integration
Integration with dealer networks, including click-and-collect functionality, inventory visibility, and store locator systems.

Customer Experience Platform
Personalised product recommendations, account management, order tracking, and content-driven engagement.

Data & System Integration
Centralised customer and transaction data, integrated with backend systems and analytics tools for performance tracking and insights.

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Implementation Approach

The platform was delivered using a structured and scalable approach:

• end-to-end retail journey mapping
• modular system architecture for global scalability
• integration with existing supply chain and retail systems
• phased rollout across multiple regions

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Business Impact

The new platform delivered measurable improvements across digital performance and operational efficiency.

Improved Omnichannel Experience
Customers can now move seamlessly between online and in-store touchpoints.

Increased Direct-to-Consumer Revenue
Enhanced digital capabilities enabled stronger D2C sales performance.

Better Data Visibility
Centralised data provides insights into customer behaviour, inventory, and sales performance.

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Key Takeaways

• Omnichannel retail integration is essential for modern commerce
• Direct-to-consumer strategies improve brand control and margins
• Centralised data enables better decision-making and personalisation
• Scalable platforms support global consistency and growth

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The Result: A Scalable Digital Retail Ecosystem

The solution enabled Giant Bicycles to modernise its digital infrastructure, bridging e-commerce and physical retail to deliver a seamless, scalable, and customer-centric omnichannel experience.

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